Build an online wine shop and community for wine lovers and investors

"Joinin Wine" is an online e-commerce platform and community where you can buy wines that perfectly match your taste, scene, and interests. People can create their personalized wine list, share taste stories and promo links to get rebates through the affiliate campaign. Also, you can easily invest in wine stocks and store your collection in our cellar.

Role and Collaborations

This is a contract project that we build the brand and product from scratch; I was involved in the initial product planning and branding exploration with the project manager, designing all user flow and interface, responsive web, and deliver to the engineer.

Company / Product

Joinin Wine (Contract Project)

Timelime

2017 - 2018

Team

UI / UX Designer - ShaoPing Chen
PM & Branding - Yu An
Frontend Engineer - 水文資訊

Platform

Web

Tools

Sketch, Axure

Deliverable

3

Style Mood board

1

Sitemap

4

Core User Flow

1

Prototype

135+

UI Pages

Core Experience

Select —

Strictly selected and certified wines based on international reviews, create recommendations lists according to different scenes and needs.

Taste —

Explore the drinking journey, write the story about every bite of the good taste, and then build your own wine list.

Share —

Share your own unique wine lists and promotion links to get rebates that maximize your taste value.

Invest —

Build a virtual wine cellar, enjoy the new experience of investment tools.

Mobile Web

Portfolio Practice